The Italian Bazaar is an unmissable opportunity for Italian businesses to gain visibility. Being a B2C event, vendors can benefit from the presence of hundreds of visitors on King's Road looking for Christmas gifts.

Il Circolo, Italian Cultural Association, established in London for over twenty years, is a non profit organisation with the aim of promoting Italian culture in the UK. Started in 1997, this year's edition of the event sees Il Circolo joining forces with the Italian Chamber of Commerce for the UK to organise their annual fundraising event, which was attended by more than 1,000 visitors in 2019.

The 2021 edition will be sponsored by some of the most wellknown Italian brands and will feature an exclusive Gala Night and food and drink masterclasses for visitors.

The most important moment of fundraising for Il Circolo is the Italian Christmas Bazaar, a Christmas fair which takes place every year in the prestigious Chelsea Town Hall.